How & Where To Market Your ICO Startup
How to Promote ICO?
1. Design a Great Website
A good website can act as the foundation for your ICO digital marketing strategy. It is what will provide an impression to your target audience. So, before you launch your ICO, make sure you have a well-optimized website. Plan the layout of your website beforehand. It should be easy to navigate, with a simple design that will enable visitors to get as much information as possible in the shortest time possible. A website that has a lot of unnecessary information can drive visitors away which will hurt your ICO marketing.
2. Ensure that you Post Everything about your ICO Project on the Website
Providing a lot of information creates trust among your site visitors hence promoting your ICO. Easily accessible information also attracts quality traffic to your website. And to tap this quality traffic, ensure your website has a call to action where investors can invest in the presale.
3. Airdrop Campaigns
Almost everybody loves getting or trying out something for free, and tokens are no exception. Airdrop campaigns essentially involve encouraging users to learn about your cryptocurrency. In the process, you easily drive awareness about your newly-launched ICO.
It’s a terrific method that’s been working for the past years now because it also raises the value of your coins without you having to manage it. Data from 2017 to 2018 shows that there’s exponential growth in daily airdrops. They are also almost directly proportional to the number of ICOs growing over time.
Of course, much like most campaigns, it’s not without its risks. From the get-go, you need to follow these guidelines to raise your campaign’s chances of succeeding:
- Build trust by designing a high-quality, responsive website and being active on social media channels.
- Find the right balance in the number of free tokens you intend to give away.
- Last but not least, set a solid goal for the airdrop campaign and don’t depart from it.
4. Participating in the Leading Events, Conferences, and Trade Shows
Attending any of the three will suffice, because they, more often than not, feature the top companies at present. Most of these programs have limited attendances so seize the opportunities they offer, particularly when you’re still building awareness and establishing your reputation.
5. Publish Major Events on Calendars
Much like how it’s important to acquire loyal customers in a business, you also need to come up with ways to maintain your current audience. Calendars are but one efficient tool investors use to proactively track the activities of numerous companies.
This is why it’s only right, as a company, to use calendars to let investors know about anything significant that’s happening in your company. These can be notable achievements or present feedback. You’ll only be hitting two birds with one stone this way because you gain exposure while convincing investors that your company is highly transparent.
6. Instant Messaging Applications
You can effortlessly share concise posts to engage your audience and communities via apps like Whatsapp or Telegram. Aim for platforms where there are patently large and active crypto communities, and as you do so, don’t overlook the kind of security they provide. Newly-minted token enthusiasts, curious people, and coin experts often converge in these communities, so they also provide a good chance to build your network, too.
7. Influencer Marketing/Crypto Influencer Partnerships
Influencer marketing or crypto influencer partnerships are an entirely different beast from plain, old interviews. With them, you pretty much work with an influencer who strongly believes in your project, to the point that promotion becomes close to smooth sailing. Otherwise, this may only end up doing more harm than good.
Also, if you happen to have any well-reputed financial institutions and companies you can partner with, it goes without saying that this will only do wonders for trust-building.
8. Podcasts & Interviews
Audio content has always worked decades ago, and it continues to enjoy clout through more contemporary options like podcasts. It’s safe to say that you shouldn’t hesitate to capitalize on their benefit of letting you inform interested people about your project’s details and features. Regularly releasing podcasts keeps your audience engaged, especially if you can come up with interesting content consistently.
As for interviews, you don’t need to look further than influencers to pinpoint which individuals you should be reaching out to for them. This way, you get to engage with a large, already established audience. Who knows how many of them are curious about entering into crypto or want to learn of worthwhile investments?
9. Community Management
Who says you can’t build your own community from scratch? The fact that you almost always get an active number of followers or audiences before long pretty much opens the doors toward it. A solid community should be one of your long-term goals since it only lays a stabler foundation, reinforced by your project’s steadily growing reputation.
In the end, as long as you’re proactive in engaging with and assisting users, whether they’re in other communities, social media, or forums, you’ll almost always be headed in this direction.
10. Paid Promotions and Advertising
Advertising is almost always a given if you want serious promotion of anything. Since ICO ads aren’t allowed in mainstream ad platforms like Google and Facebook, you need to look for platforms that do. Certain sites focused on Bitcoin advertising do well in this regard. A good example is https://bitmedia.io/, which can provide tools that let you offer plenty of ad targeting options and easy tracking at inexpensive rates.
Take the time to optimize your campaigns in each one, assuming you’re going for a multi-pronged approach. Otherwise, you can always avail yourself of online marketing services.